Why Digital/Tech Leaders are viewing COVID-19 crisis as an opportunity


Necessity is the mother of invention

It is no secret that COVID-19 has made a huge impact on the US economy including all facets of business. However, among the chaos, one thing that has transpired, is the rapid adoption of digital and technology innovation within organizations who are making efforts to stay afloat. In fact, digital leaders are viewing this as an opportunity to reinvent themselves and push the envelope to deliver more advanced, customer-centric solutions.

Those who dove head first into adopting new ways to innovate their products and services in response to the pandemic have, already begun to reap the benefits of their labor.

These progressive companies are now servicing customers with new advanced technologies; Banking & Insurance has taken on a fully digital journey, Healthcare providers are operating under a telehealth model and Online Retailers and Delivery Services are booming with innovation! Not only are these companies making strides to go completely digital but they have done so by implementing new workplace methodologies to stay relevant, resourceful and competitive in the talent market knowing they need highly skilled talent to keep the cadence of business.

“Those companies able to use technology well to keep going and rethink their business model for the future by fast-tracking digital transformation will be ones ahead of their competition”

Bernard Marr, How The COVID-19 Pandemic Is Fast-Tracking Digital Transformation In Companies, FORBES, March 17, 2020 (source link)

Below is a glimpse at just some of the ways companies have been making waves thanks to technology:


To further iterate, here is a list of brands who are emerging as leaders in these chaotic times: HERE


Embracing disruption as an opportunity

Economic experts are claiming COVID-19 might be the great catalyst for digital transformation. Businesses are accelerating ways to completely virtualize their operations from the inside out; remote working and learning, contact-less services, virtual events and collaboration tools all fueling fundamental shifts in the workplace.

To stay nimble and ahead of the curve, companies are revamping their workplace standards and hiring models to acquire the talent they need for this digital rapidity. Companies have shifted their focus towards how to attract digital experts and get them on-boarded fast. To get a sense for how companies are able to 1) find skilled talent 2) secure them and 3) do so while minimize overhead costs, check out this article relating to new ways to hiring:

We already know how disruptive and unpredictable new technology can be, now add in a global crisis and you’ve got yourself a recipe for chaos. However, if you take a step back to look at the bigger picture, the challenge actually lies in ones ability to see the possibilities that can come from disasters.

Consider these:


Embrace change and keep innovating!

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